Distribution The STEPHEN HAWKING'S BEYOND THE HORIZON giant screen film is scheduled to premiere early 2005, in conjunction with the 100-year anniversary of both modern physics and the publication of Einstein's first revolutionary insights and discoveries. Destination Cinema, Inc. (DCI), one of the world’s premiere distributor s of high profile large-format films, is working with Universe Partners in anticipation of DCI providing distribution services for both the large-format film and the companion DVD in the U.S. and internationally. DCI helps theater management select appropriate films for their venues and provides logistical support as well as film-related marketing and business management tools. To support the marketing of the STEPHEN HAWKING'S BEYOND THE HORIZON large-format film, Universe Partners is in discussion with DCI with regard to how DCI’s "menu" of marketing/promotional applications could best work with Beyond the Horizon. DCI’s products range from posters to ad slicks to press kits that come together in a design set that works for both the film and its exhibitors. As the potential distribution partner for the film, Destination Cinema would use its existing channels of distribution, distribute the companion DVD nationally and internationally. Typical venues would include the stores and websites of Hollywood Video, Blockbuster Video, Barnes and Noble, Amazon, Astronomical Society of the Pacific, National Geographic, Large-format Cinema Association, and the Giant Screen Theater Association. It would be distributed to planetariums using the Loch Ness Productions planetarium database. A copy of the proposed Companion DVD and the Digital Master Distribution plan is available upon request. Museum Film Network The Museum Film Network is an international consortium of 15 science museums that collaborate to produce and facilitate museum distribution of science-based large-format films. STEPHEN HAWKING'S BEYOND THE HORIZON's Executive Producer and Senior Museum Advisor, Dr. Jeffrey Kirsch, will lead the effort to present the film to the Network. Universe Partners will also distribute a digital adaptation of the film to an additional 1,500 theaters, which will further increase the project's exposure and revenue opportunities. The additional products (digital theaters, DVDs, television, books, soundtracks, web site, educational products, etc.) will then be released to maximize the opportunity created by the publicity, promotion, and marketing of the movie. The tiered marketing plan is targeted and designed to reach each core constituency necessary to insure a long and productive run for the film. As a key component of its marketing strategy, Universe Partners (UP) will reach out to theater programmers, promoting the film early and delivering a package of promotional materials that will generate interest in the film from schools, individuals, and families. UP will also develop relationships with media, both consumer and scientific, to establish various storylines and to explore "magazine inserts" for the general audience. Third, UP will work with education associations to insure that materials are available to students and schools. Finally, non-profit organizations and associations will receive "benefits" packages to drive special audiences to the film. In addition, the project's Strategic Alliance Executive, Irene Smookler, formerly of the PBS affiliate and supplier, WNET of New York, is working with a variety of potential corporate sponsors to create marketing and cross-promotional opportunities with the movie. She is generating collaborative partnerships for the creation of additional ancillary products, including DVDs, an interactive educational website, visually based books, and a behind-the-scenes documentary on the making of the movie, as well as a possible PBS series cross-promotion. UP is also in discussions with various PBS suppliers regarding a television adaptation of Stephen Hawking's Beyond the Horizon. Using lessons learned from a previous PBS series co-produced with the BBC in which Professor Hawking was a "tour guide" to the Universe, UP is exploring how to adapt the story to the television format. In collaboration with DCI, UP will retain an established industry public relations firm to assist us in promoting and publicizing the movie and its ancillary products to every applicable marketplace. Additional educational specialists will be added to assist us in the specific creation, marketing, and promotion of educational products. UP has also retained the services of Executive Producer Christopher Harding, whose past entertainment and media experience includes the licensing, re-packaging, and re-release to general and educational markets of WonderWorks, the award-winning PBS/Disney Channel movie series. His background in both film and product creation, marketing, and management will provide beneficial expertise and guidance to our efforts. Silicon Graphics Incorporated (SGI) will (as an in-kind contribution) render our computer generated images, and assist in creating additional sponsor relationships through SGI's existing strategic alliances. SGI will use its corporate marketing presence to advance the release and distribution of the film. It will produce a lead story for SGI.COM, use the film print as a sales tool, create a white paper on the use of SGI systems in the film, promote interviews with and video footage of Professor Hawking and other film personalities, and coordinate print and video news releases regarding the making of the film.